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December 2nd, 2015

 

JAKARTA - Talented fashion students from all around Jabotabek competed to create the most fabolous Design for LOTTE DUTY FREE Indonesia's Sales Uniform.

 

Raffles Fashion Designer, Oviana RABELLA emerged as 3rd winner in the LOTTE Uniform design competition. After a tight selection, Oviana made it to the Top 5 grand finalist to have the honour to present their design and concept before judges, LOTTE DUTY FREE Indonesia President Director Yoon Hyun Cheol, Mrs. Christina Astrid (Sales Operational Team), and Design & Visual Merchandise Team, Ms. Adeline Winata and Ms. Amanda Zenobhia.

 

The LOTTE Uniform Competition was organized by LOTTE Duty Free in September 2015 and was intended for university students from across Jakarta. Theme and design had to represent the company has a Global Company selling luxury goods that thrive to provide best services to its customer. The final presentation was held at the heart of Jakarta in the LOTTE Shopping Avenue.

Oviana’s design inspiration was to have a sleek looking uniform bearing in mind cost of product. The red is symbolizing the link between South Korea and Indonesia made by LOTTE, as both countries share the colour on their national flag. The details of the cutting and collars were made gold to give a richer look  and reflect LOTTE’s brand as a global  company while the use of black and white were to settle the look in a classic way.